![]() Last week, The New York Times acquired the production company behind probably the world's most-talked-about podcast, Serial. Read more: Netflix cancels Turkey series in row over gay character In anticipation of his arrival in September, and further exclusive podcast deals with Michelle Obama, Kim Kardashian and others, Spotify's shares are now trading almost two-thirds higher than two months ago. The deal immediately sent shares in the Swedish streaming giant up 8%. In May, Joe Rogan, who hosts one of the world's top podcasts, signed a $100 million (€85 million) exclusive contract to move his Joe Rogan Experience to Spotify. ![]() A handful of people, at least, are about to realize the efforts of their cast-iron belief in the audio medium. Two recent high-profile deals, however, have given the strongest hint yet that the big money is now chasing podcasting. Yes, you can make money from podcasting, but until recently, audio was very unlikely to make you very rich. ![]() Podcasts have been hyped as the next big thing ever since the MP3 player was invented, yet YouTube - which was born just a couple of years later and with its limitless band of influencers - has created far more millionaires than audio downloads ever will.
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